The New Year, 2013, approaches. And as everyone knows, the number 13 holds great symbolism. . Scientists know the Universe is governed by 13 fundamental constants of physics, and the relationship between the volume of the Earth and the Sun is 1310. For shoppers there’s added value of 13 items comprising a “baker’s dozen.” Anthropologists study the 13 skies of the Aztecs.
But for marketers and brand managers who want to look beyond the horizon,...
